Logo kraft takeout bags for SoMa, San Francisco.

Lunch crowds, late nights and delivery riders

SoMa is wide streets, office towers near the Moscone Center, warehouse lofts and some of the city's best Filipino cooking, all inside the same grid. At noon, office workers line up for rice plates and sandwiches. At night, the bars and clubs bring a second wave of hungry people. In between, delivery riders move in and out of every restaurant on Folsom, Howard and Mission.

That mix means a huge share of SoMa food is eaten somewhere other than where it was cooked. The bag is the only part of your brand that goes along for the ride.

There are also plenty of shared kitchens and food halls in the area, where several brands cook side by side. When a dozen orders sit on one shelf, the bag is how a rider, a receptionist or a hungry customer tells yours apart in a second, without reading a tiny printed ticket.

SoMa Pilipinas is on the map

In 2016 the Board of Supervisors voted, with no one against, to make South of Market a Filipino cultural heritage district, now known as SoMa Pilipinas. It runs from Second Street to 11th Street and from Market Street down to Brannan.

If you cook lumpia, adobo, sisig, pancit or barbecue skewers in that stretch, you're part of a recognized piece of San Francisco history. Put it on the bag. Your name, a small sun or a line in Tagalog under the logo turns a lunch order into something people talk about at their desk.

No automatic forks in the bag

San Francisco stopped the habit of throwing utensils, napkins and sauce packets into every order back in 2019. Now they go in when the customer asks, or customers take them from a self-serve spot. For a delivery heavy kitchen, that mostly means one setting in your ordering app.

It also makes the bag the first thing anyone sees when an order lands on a desk. A blank one looks like every other order in the building. A kraft bag with your logo is easy to spot on a crowded pickup shelf, and easy for the rider to grab the right one.

Plan for the office order

Team lunches are big and heavy: eight rice plates, drinks, a tray of lumpia. Our bag is 12″ × 7″ × 14″ and carries 22 lb, so a full office order fits in a couple of bags instead of a pile of small ones. The flat bottom keeps trays level on the walk from the lobby to the conference room.

Close by, we also cover Chinatown and the Mission District. The full lineup lives on our home page for logo printed takeout bags in the Bay Area.