Logo printed kraft takeout bags for Cupertino restaurants.

A city that stands in line for a drink

Most people outside the South Bay think of Cupertino as the place with the big round office. People who eat here know it as a town of tea shops, noodle houses, hot pot, dumplings and bakeries tucked into plazas along Stevens Creek Boulevard, De Anza Boulevard and Wolfe Road.

When a new tea shop opened on Main Street last year, people lined up outside on day one. That tells you something. Folks here will cross town for food they love, and they talk about it after. Your job is to make sure they remember which shop it was.

That is what a printed bag does. Our main guide to logo printed takeout bags around the Bay Area has the full rundown. This page is just for Cupertino.

Plazas full of shops look the same from the parking lot

Here is the problem. In a strip with four tea shops and three dumpling spots in a row, plain brown bags all look alike. A customer walks to their car, a coworker asks where lunch came from, and the answer is "one of those places on Wolfe." You just lost a new customer.

Put your name on the bag and that answer changes. Now it's your name, said out loud, at a desk in an office park, at a soccer game, in a group chat photo. You paid for the bag anyway. Make it say something.

Office lunch orders are heavy

A lot of Cupertino lunch goes out in bulk. One person grabs food for the whole team: rice plates, noodle soups, a tray of drinks. That's a lot of weight on two handles.

Our bag is 12″ × 7″ × 14″ with 3.5″ gussets and a flat bottom, and it holds 22 lb. Set soups and drinks flat first, boxes on top, sauces down the sides. Close it with one of the food tamper-evident stickers that come in every box, 100 in a full box, so the order shows up untouched.

Serve dumplings or bao? The dim sum bag page has tips for steamed food. Soup shops should read the pho bags page for San Jose, just down the road.

Keep the design clean and bold

One color, a thick name, maybe a simple icon. That's it. Kraft brown makes red, black and deep green jump. Soft pastel tea shop logos look best on the white bag. You get brown kraft and bright white to pick from.

The print area is 12 × 14 in on the front. You see a proof before we print anything, and the proof page walks you through it.

New shop? Start with the Discovery Box: 50 printed bags to see what customers say. When the bags start getting noticed, move up to a full box of 150.